Bringing the Story to Life - Animatic

[Upload of animatic needed]

This is my animatic for my music video. I took digital still photographs of each shot on my storyboard and put them in sequence in Adobe Premier Pro to represent how my final music video will roughly look. I layed the non-diegetic soundtrack over the digital stills and edited the shot transitions and pace to match the music.

Now I have my animatic completed, I am ready to start filming. Once I have gathered a sufficient amount of footage, I can produce the rough cut of my music video, which will allow me to see if any further changes should be made.

Storyboarding: Putting Pictures To The Idea...

Now I have a firm idea of what exactly I know is going to happen in my music video, I must storyboard the entire video to show me roughly how it will look.

I will sketch each, individual shot as it would be filmed, and write notes concerning the duration and type of shot, so when I take it out to film with me along with my shot list, I know exactly what footage I need to capture,

By storyboarding our entire opening, and digitalizing it in the form of an animatic, I am able to see roughly what my final music video will look like, and make any alterations to my idea before I start filming which overall, will save time and therefore be extremely beneficial

[Upload sample storyboard images]

Now I Need A Set...

For my location, my idea simply calls for a room large enough for the band to perform in. I want the room to be as plain as possible so I can add my own set design to make it suit the band atmosphere more (I want to create the authentic unsigned band-practice feel).

Additionally, I would like the room to be fairly small, in order to represent the closeness of the band as they interact with eachother during the music video. I will set up all the instruments so I will have fully working props to create a high sense of realism and believability, The room shall be decorated with plenty of lights and lightbulbs to coincide with the song title 'Illuminations', and will also help to create unique lighting within the room, which will cast shadows on different walls to make the video quite trippy.

After visiting various friends houses to try and find the perfect room, I have asked my friend Jo Grimshaw (one of the actresses) if we can use her loft, as the size is perfect, the shape is unique, and she already has instruments set up, reducing overall production time as we no longer have to set up al the props.

[Pictures needed]

Recreating the Band: Finding My Own Joey Nightmare

As it would be difficult to organize the shoot to actually include Joey Nightmare (they have a very busy schedule) I have decided to recreate the band.

After looking at pictures of the band, and judging their styles when I have met them and seen them perform live, I should be able to easily estalbish the same 'look' with my actors to give the music video an authentic 'Joey Nightmare' feel.

Joey Nightmare consists of:
Joeseth - Guitars/Vocals
Alex - Guitars
Benji - Drums/Vocals
Josh - Bass/Vocals
Tiff - Vocals

These are the actors I will use:

Sara Cracknell as...Tiff - Vocals

James Coffey as...Joseph - Guitar / Vocals

Tom Horsfield as... Josh - Bass / Vocals

Jo Grimshaw* as...Benji - Drums / Vocals

*[I thought it would be interesting by using a girl to replace Benji intead of a boy to appeal to a wider audience]

I have decided to use these people for a number of reasons. Firstly, they will all bring a lot of character to the screen as they have big personalities meaning I can make an exciting music video. Secondly, they are all fans of Joey Nightmare and therefore know how the band play, so should be able to mimick them in terms of performance fairly easily. Lastly, all the actors live locally, making shoots very easy to organise, allowing me to schedule re-shoots quickly if needed. However, the original band consists of 5 members and I am using only 4, simply because a 5th willing volunteer was proving hard to find.

Time To Finalize - Development of Ideas

Let's Get To Work - Initial Ideas

To help me come up with ideas for my music video I decided to watch some videos of Joey Nightmare to give me an idea of how they perform and their individual personalities, allowing me to recreate and incorporate this into my final product.

This is live footage of Joey Nightmare performing 'Illuminations' (the song I'm using).

It is obvious to see that Tiff (singer) draws most of the focus during the performance and uses the stage well by constantly moving. However, as I have seen them perform live myself I know that this is a tame version of them live, so will incorporate my own personal experience and knowledge of them myself.

This the official music video for 'Sun Showers' by Joey Nightmare

Conclusion of Results

After analyzing my results, I have now decided upon my target audience. This is important as it will effect my final idea greatly because I now know what people wish for me to include. I can therefore manipulate my music video to fit my target audiences' wants.

The audience I am targeting is 18 and below, and will be of a mixed gender meaning I have to choose actors that will appeal to both a male and female audience. I will also match the on-screen performance to coincide with how they would like the band to move, interact, etc...

This will enable me to create a music video that will be pleasing to watch, as well as being enjoyable to listen to.