Primary Research - Questionnaire

For my primary research, I created my own questionnaire and decided to give it out to a sample of 100 people. This is a summary of the results:

1. Gender:
M - 58
F - 32

2. Age:
18 and below - 45
19-29 - 37
30-39 - 11
40+ - 7

3. What is your preferred genre of music?
Pop - 15
Rock - 20
Indie - 25
Metal - 2
Hip-Hop / Rap - 8
R'n'b - 3
Alternative / Acoustic - 12
Classical - 0
Dance - 15
Other - 0

4. What style of music video do you enjoy the most?
Narrative (Tells a story) - 26
Performance (Band / Artist simply performs the song) - 19
Mixed (Both narrative and performance) - 65

5. Give reasons for your choice:
For this question I recieved a variety of different answers. Overall, participants said that they would prefer a 'mixed narrative' as its much more engaging and interesting then simply having a storyline or a performance.

6. Do you like music videos to be:
Funny - 37
Serious - 15
Romantic - 39
Political - 2
Inspiring - 7

7. What do you like music videos to include?
Again, for this question I recieved a variety of different answers. Overall, males enjoy music videos with beautiful females in, and females with handsome men in. Additionally, surprisingly a lot of partiipants said they enjoy music videos to include unique lighting, and an artistic flair.