Ancillary Task: Advert

This is my final advert for the Joey Nighmare album. I continued with the polaroid theme as i found it to be very effective when I showed people. I decided to keep the advert simple but eye catching with minimal need-to-know information explaining quite simply the release date and what can be expected on the album. I also decided to have a small review from NME just so anyone who would see the advert would be more tempted to buy it as it has come reccommended by a reliable source.

Ancillary Task: DVD Cover

This is my final DVD Cover which makes up one part of the additional ancillary texts to go alongside my final music video. I used the band's existing albums and EP's on their MySpace for insiration and to also make sure that my DVD cover fitted with the band's existing style.

In addition to my filming on shoots, I also took photographs for cover, with the lights from the set in shot to coincide with the lights in the video. I edited the picture and inserted it into a polaroid frame for a unique and quirky effect. I also chose the relevant font to make it look like handwriting on the polaroid in order to make it look more convincing.

Bit More Needed - Second Shoot

After I began to edit footage from the shoot, i noticed a few shots here and there either weren't of a high enough standard, or just didn't work exactly how i envisioned. This required a second shoot...

The second shoot was a much quicker process - the set was still left the same (I made sure just in case I needed re-shoots), I knew exactly what I needed, and all the actors were available.

Overall, the entire shoot only took about 1 hour from start to finish, and I'm pleased with how the shots turned out. Hopefully when I review them on the Macs at school, they'll work better than my initial shots.

Back To The Editing Room

After the shoot, I headed into our editing suite at school to start putting my music video together. On the whole, the footage I shot was very good (which is good news as filming a music video like mine is very time consuming). However there were a few shots I felt needed a re-shoot, and maybe even some extra shots at the beginning and the end before the music actually starts.

So I edited the footage that I already had together, and then began organizing the re-shoot.

First Shoot...

I just came back from the first shoot, which went extremely well. All the actors turned up with positive attitudes and were ready to go. I brought a fellow media student along with me to assist with the shoot: Emily Prescott. I put her in charge of styling, a task of which she was more than willing to help with (I knew how the actors should look, I just needed someone to help me achieve the desired look). Once the actors were good to go, I started the long filming process. Because of my idea, each actor required 4 separate shots that lasted the entire song - which made 16 shots minimum (and that's assuming I get it prefect every time and so do the actors). This took quite a long time to achieve, but in the end I managed to obtain all the shots with minimal reshooting.

Now I have my footage, I have to take it back into school and assess the quality of each shot to see if I can use it or not. If I do not think the footage is up to par, I will have to organize another shoot to get it right.

Let's Do This Thing - Organising The Shoot...

After getting in touch with the actors and agreeing on set days that they could all make, I hired out the equipment for the relevant dates and started to set up the location. Jo Grimshaw and her family kindly let me transform their loft for the shoot by clearing away the furniture and setting up the instruments in the correct positions. I then needed lights to drape from the walls and ceilings, but couldn't think of suitable lights. But I managed to borrow some fairy lights from Jo, and some christmas lights from James Coffey's dad. The set was now complete, and ready for shooting.

Getting My Head Around Things...

After completing my final animatic, I now had a very strong idea of what my final product would look like and the effect it would have.

I can now go away and start preparing for the shoot. I need to:

- Inform the actors and actresses of the date and time of each shoot to make sure they can make it.

- Prepare the set - props, lighting, outfits, etc...

- Hire out the equipment from school for the shoot.

Time to make my idea a reality.